The Ten Pillars to Building a Successful Company

Discover how to evaluate product categories, assess growth potential, and analyze the competitive landscape to ensure your business idea has the foundation it needs to succeed. Key Takeaways: Market analysis, product life cycle, growth strategies.

Learn how to differentiate your product and brand with unique ingredients, positioning, and messaging that resonate with your target audience. Key Takeaways: Branding, product uniqueness, market positioning.

Explore how formulation, packaging, and manufacturing work together to create a final product that stands out on the shelf. Key Takeaways: Product development, ingredient sourcing, contract manufacturing.

Understand how pricing strategy, cost of goods, and margins play a key role in your company’s success and financial viability. Key Takeaways: Pricing strategy, profitability, business plan development.

Develop a strong brand identity by crafting compelling messages and packaging that connect with your target consumers, while staying compliant with industry regulations.

Key Takeaways: Brand identity, FDA & FTC guidelines, message development.

Design distribution systems tailored to your brand and maximize your sales by selecting the right channels and strategies for your business.
Key Takeaways: Retail strategies, distribution models, e-commerce.

Learn how to choose and execute effective marketing strategies, including retail trade promotions, social media, and event marketing to drive business growth.
Key Takeaways: Promotional strategies, consumer marketing, social media management.

Set up the systems and planning needed to manage the backend of your company, including sourcing and general administration (G&A) planning.
Key Takeaways: Business systems, sourcing, administrative planning.

Master the art of building a successful team, from hiring strategies to relationship building, ensuring your business has the right people in place at every stage.
Key Takeaways: Team development, hiring strategies, distributor management.

Learn the right timing and methods for raising funds, and how to prepare your business to attract the right investors and capital.
Key Takeaways: Fundraising strategies, Series A funding, investor relations.

Bring all the pieces together in this final session, reviewing the synergy between all 10 pillars and how they work to ensure the long-term success of your company.
Key Takeaways: Business synergy, holistic strategy, long-term growth.