MetaBrand, an ethics-based, turnkey food, beverage and supplement development company, now has even more to offer to natural brand innovators. Founded in 2012, the ‘concept-to-market’ solutions provider has contributed to the growth of more than two dozen natural product brands in various capacities. They are proud to announce that they have expanded their R&D capabilities with the opening of their new MetaBrand center for co-creation formulation lab.
As part of their newly expanded resources, MetaBrand has welcomed four new management and advisory team members–Jason Mitchell, N.D., Director of Science & Nutrition, Debbie Wildrick, Director of Beverage & Snacks, Elizabeth Parrillo, Brand Manager and Esther Luongo Psarakis, Director of Food Advisory.
Each new team member brings a breadth of knowledge to MetaBrand, with past executive experience at companies like Whole Foods Market, Country Life Vitamins, 7-11 and Tropicana North America. The new team members will be on hand at Natural Products Expo East to showcase MetaBrand’s capabilities and meet with prospective clients.
Working with industry experts like these is largely responsible for MetaBrand’s continued success in cultivating dynamic, award-winning brands. Most recently, two of the brands they’ve co-created with won prestigious 2013 Sofi Gold awards at the Summer Fancy Food show. Runa Tea won Outstanding USDA Organic and Jin Ja won Outstanding Cold Beverage.
MetaBrand is also currently in the process of rebranding their founder’s other company, I AM enlightened creations, In addition to redesigning their soon to launch new website and packaging, MetaBrand has worked with I AM to expand their product line to include herbals mists and flower elixirs.
“Our success in co-creating incredible natural brands has afforded us to expand our capabilities,” says Schnell. “We look forward to providing an innovative experience for our client partners with the launch of our state of the art formulation lab and the retail strategy support of our newest team members.”
MetaBrand will be exhibiting their services at Natural Products Expo East in Baltimore, Maryland from September 26-28. Interested attendees should visit Booth #4627. For more information on MetaBrand, visit www.metabrandcorp.com or call 888-611-5573.
