Innovation

Product Development

Product and brand differentiation

is about understanding what types of products have the opportunity to be successful and leave the shelf and into consumers’ mouths over and over again.

Understanding and facilitating key elements

of formulation, packaging, and manufacturing. Critical to this is the knowledge Debbie has having worked with formulators, flavor and ingredient houses, packaging companies, and contract manufacturers.

Knowledge of the FDA and FTC

requirements for making sure that nutritional panels, supplement panels, and overall product labeling and messaging is within the appropriate guidelines.

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Widely touted as the Queen of Beverages, Debbie has been in the food and beverage industry for over 30 years.  

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